Features
One platform for the client conversation and the agency’s technical work — kept strictly separate.
Client executive dashboard
- KPI cards with baseline, change, trend, source and freshness
- Agency impact timeline with “Agency Engagement Started” marker
- Before/after, MoM, YoY, first vs. latest 90 days, seasonal and custom comparisons
- Plain-language insights with confidence and data-quality warnings
- Traffic, search, conversions & revenue, website experience, AI visibility, reports
Agency technical dashboard
- Technical SEO: status codes, redirects, canonicals, robots, sitemaps, structured data, hreflang, orphans
- Performance engineering: LCP, INP, CLS, TTFB, FCP, Lighthouse, JS and page weight
- Search analytics: query & page performance, branded vs. non-branded, movement, ranking distribution
- Operations: optimisation backlog, activity ledger, crawl scheduling, sync health, anomalies
Intelligence
- Configurable Agency Impact Score with visible formula and weights
- Agency value demonstration with transparent assumptions
- Client retention risk scoring before renewals
- Fluxion before/after attribution
- AI assistant grounded in verified, permission-filtered data
Platform
- Agency → client → workspace → website hierarchy
- Six roles from platform admin to client user, enforced in the API
- Alerts via email, Slack, Teams, signed webhooks and in-app — with deduplication and escalation
- Scheduled PDF/Excel/CSV reports and secure share links
- Stripe subscriptions with plan limits enforced on the backend
Integrations
Status is shown honestly: connectable today, built in, or planned.
Google Analytics 4
analytics
Google Search Console
search
Google PageSpeed Insights
performance
Matomo
analytics
UptimeRobot
monitoring
Semrush
seo
DataForSEO
seo
SD Insights crawler
seo
SD Insights uptime probe
monitoring
AI answer sampling
ai visibility
Google Ads
ads
Google Business Profile
search
Google BigQuery
data warehouse
Ahrefs
seo
Moz
seo
Bing Webmaster Tools
search
Adobe Analytics
analytics
Cloudflare
performance
GTmetrix
performance
WebPageTest
performance
Better Stack
monitoring
Shopify
commerce
WooCommerce
commerce
Stripe (revenue source)
commerce
HubSpot
commerce
Salesforce
commerce