How has this website performed since you started managing it?
SD Insights establishes a baseline the day your engagement begins, then tracks traffic, search visibility, conversions, revenue, Core Web Vitals and AI discoverability — and shows clients what changed, transparently.
The demo uses synthetic data. No real client information is ever shown publicly.
Illustration based on the synthetic demo workspace.
Demonstrate agency value
Incremental clicks, leads and revenue since the engagement began — with every assumption shown.
Keep clients longer
Retention intelligence flags accounts with declining results, disconnected analytics or stalled progress before renewal talks.
Attribute Fluxion
Mark Fluxion activation and compare crawlability, structured data, CWV, visibility and AI discoverability before and after.
Everything you need to answer one question
What measurable business improvements have occurred since your company took responsibility for this website?
Engagement baseline engine
Every website has an engagement start date. We establish a 30–365 day baseline from real historical data and mark it incomplete when history is missing — never estimated.
Before vs. after, honestly
Compare before/after, month over month, year over year, first vs. latest 90 days, and seasonally adjusted periods. Correlation is never presented as causation.
Two dashboards
Clients see an executive view in plain business language. Agency staff get crawl diagnostics, keyword movement, sync health and the optimisation backlog.
Real integrations
Google Analytics 4, Search Console, PageSpeed Insights, Matomo, UptimeRobot, Semrush and DataForSEO — with retries, backfills and revision history.
Built-in crawler
robots.txt-compliant crawling for status codes, redirects, canonicals, hreflang, structured data, duplicates, orphans and broken links.
AI search visibility
Track brand mentions and citations in sampled AI answers and Google AI Overviews — clearly labelled as sampled measurements.
Grounded AI assistant
Ask “How much has organic traffic grown since we started?” Every number in the answer is verified against your data and cited.
White-label reporting
Executive and technical reports in PDF, Excel and CSV, scheduled by email or shared by secure, expiring link.
Enterprise security
Multi-tenant isolation enforced in every database query, MFA, SSO, encrypted credentials, audit logs and a fail-closed client data guard.
Data honesty, enforced in code
- Every metric carries its source, freshness and quality — live, historical, estimated, sampled or missing.
- GA4 sessions, Matomo visits and Search Console clicks are never treated as the same thing.
- Missing history makes a baseline “incomplete”. Nothing is back-filled with guesses.
- The Agency Impact Score shows its formula, weights and exclusions — it is directional, not proof.
Security your clients can trust
- Tenant isolation in every API query — not just hidden buttons.
- Client roles can never receive internal diagnostics, costs or credentials.
- MFA, Google & Microsoft sign-in, rotating sessions and full audit trails.
- Credentials encrypted with AES-256-GCM and least-privilege, read-only scopes.